Zoe Fidler
About Zoe Fidler
Zoe Fidler is a Senior Brand Marketing Manager with extensive experience in the insurance and automotive sectors. She has worked at Motorway since 2021 and previously held various marketing roles at Direct Line Group from 2010 to 2020.
Work at Motorway
Zoe Fidler has been serving as the Senior Brand Marketing Manager at Motorway since 2021. In this role, she is responsible for overseeing brand marketing strategies and initiatives. Her tenure at Motorway has contributed to the company's marketing efforts in the automotive sector. She continues to work in London, England, where she applies her extensive experience in brand management.
Previous Experience at Direct Line Group
Prior to her role at Motorway, Zoe Fidler worked at Direct Line Group for several years in various marketing positions. She served as Marketing Manager for Churchill and Privilege from 2017 to 2020, and as Marketing Manager for Green Flag from 2016 to 2017. Additionally, she held the position of Senior Customer Communications Consultant from 2013 to 2015 and worked as a Senior Marketing Consultant for Green Flag for 11 months in 2015. Her career at Direct Line Group began as a Commercial Claims Handler from 2010 to 2013.
Education and Expertise
Zoe Fidler holds a Bachelor of Arts degree in Marketing with a 2.1 classification from the University of Liverpool. She further enhanced her qualifications by obtaining a Postgraduate Diploma in Digital Marketing from The Institute of Direct and Digital Marketing (IDM). Her educational background supports her expertise in brand marketing and digital strategies.
Career Progression
Zoe Fidler's career in marketing spans over a decade, beginning in 2010 at Direct Line Group. She has progressed through various roles, gaining experience in customer communications, marketing management, and brand strategy. Her diverse roles within Direct Line Group have equipped her with a comprehensive understanding of the insurance and automotive industries.