Anjali Yakkundi
About Anjali Yakkundi
Anjali Yakkundi serves as the Vice President of Product Marketing at Movable Ink, where she leads initiatives in AI and automation for content personalization. She has extensive experience in product marketing and strategy, having held various roles at Aprimo and Forrester over the past decade.
Current Role at Movable Ink
Anjali Yakkundi serves as the Vice President of Product Marketing at Movable Ink, a position she has held since 2021. In this role, she leads the product marketing team in leveraging AI and automation to improve content personalization for email and mobile marketers. Her responsibilities include strategic positioning and messaging, competitive intelligence, and managing product launches across various product lines.
Previous Experience at Aprimo
Anjali Yakkundi has extensive experience at Aprimo, where she held multiple roles. She served as Vice President of Product Marketing and Strategy for six months in 2021. Prior to that, she was the Senior Director of Product Marketing from 2018 to 2021, and she also worked as Director of Product Marketing from 2017 to 2018. Her tenure at Aprimo contributed to her expertise in product marketing and strategy.
Forrester Research Background
Anjali Yakkundi worked at Forrester for five years, holding various positions. She began as an Analyst from 2012 to 2015, then advanced to Senior Analyst from 2015 to 2017. During her time at Forrester, she also served as a Senior Research Associate and Research Associate. Her experience as an industry analyst at Forrester provided her with a strong foundation in digital asset management and content operations.
Educational Background
Anjali Yakkundi studied at Vassar College, where she earned a Bachelor of Arts degree. She also attended The University of Edinburgh, furthering her education. This academic background supports her expertise in product marketing and strategy.
Early Career at UMass Medical School
Before entering the field of product marketing, Anjali Yakkundi worked as a Research Coordinator at the ENRM Veterans Administration Medical Center, part of UMass Medical School, from 2009 to 2010. This early experience contributed to her analytical skills and understanding of research methodologies.