Becki Francis
About Becki Francis
Becki Francis is the Director of Strategy, Retail at Movable Ink, where she has worked since 2022. She has extensive experience in digital marketing and CRM, having held key positions at companies such as REVOLUTION BEAUTY and House of Fraser.
Current Role at Movable Ink
Becki Francis serves as the Director of Strategy, Retail at Movable Ink since 2022. In this role, she develops senior client relationships to ensure that strategic recommendations meet and exceed expectations. She works closely with clients to devise strategies that align with their performance goals. Additionally, she is recognized as a subject matter expert on email marketing trends and the retail vertical.
Previous Experience in Digital Marketing
Prior to her current position, Becki held several roles in digital marketing. She was the Head of Digital Marketing & CRM at REVOLUTION BEAUTY from 2018 to 2020. Before that, she worked at House of Fraser as CRM Manager from 2016 to 2018 and as CRM Lead for an additional 8 months in 2018. Her earlier experience includes a role as Digital Marketing Executive at Rare London in 2013 and as CRM Manager at UNiDAYS from 2013 to 2016.
Education and Certifications
Becki Francis earned a Bachelor of Arts (BA) in English Literature and American Studies from the University of Birmingham, where she studied from 2008 to 2012. In 2016, she completed the Google Squared Digital Marketing Certificate through Squared Online, enhancing her expertise in digital marketing.
Industry Thought Leadership
Becki showcases her industry thought leadership through various platforms, including podcasts, white papers, video content, media interviews, and conferences. Her insights contribute to discussions on digital marketing and retail strategies, reflecting her expertise and experience in the field.
Project Management and Consulting
In her roles, Becki has been responsible for managing complex consulting projects. She ensures their success through collaboration with cross-functional teams, demonstrating her ability to lead and execute strategic initiatives effectively.