Bradley Ciné
About Bradley Ciné
Bradley Ciné serves as the Associate Director of GTM Enablement at Movable Ink, where he has worked since 2022. He has extensive experience in sales training and customer service, having held various roles at Apple and other companies over the years.
Work at Movable Ink
Bradley Ciné serves as the Associate Director of GTM Enablement at Movable Ink, a position he has held since 2022 in New York, New York. In this role, he crafts and delivers dynamic workshops and oversees comprehensive onboarding processes for the company's GTM teams. He manages a team of two GTM Enablement Managers, focusing on mentorship and coaching to achieve strategic objectives within the SaaS Martech landscape. Ciné has refined the usage of Gong at Movable Ink, enhancing its effectiveness and solidifying the company's market positioning. He also led the initiative to introduce MEDDICC 2.0, which significantly improved sales data capture and accelerated deal progression.
Previous Experience at Apple
Bradley Ciné has extensive experience at Apple, where he held multiple roles over several years. He worked as an Apple Solutions Consultant from 2015 to 2017 in Orem, Utah, and served as a US Channel Sales Trainer from 2019 to 2021 in the Greater New York City Area. Prior to these roles, he was an In-Store Guest Trainer in 2012 for six months in Murray, Utah. His career at Apple also includes positions as a Specialist from 2009 to 2011 and as an Expert from 2011 to 2015, both in the Greater New York City Area.
Education and Expertise
Bradley Ciné has a diverse educational background. He studied Biology at Hunter College from 2003 to 2005 and later earned an Associate's of Science in Biology from the Borough of Manhattan Community College from 2005 to 2007. He also attended Lehman College for one year from 2010 to 2011. Currently, he is studying Vocal Performance at The Juilliard School, beginning in 2023. Ciné's expertise includes proficiency in Salesforce, Highspot, Guru, and Google Suite, which he utilizes to optimize operations and enhance team performance.
Leadership and Initiatives
At Movable Ink, Bradley Ciné leads the Black-Ink Employee Resource Group, which aims to foster an inclusive workplace environment for Black and mixed-race employees. He is committed to mentorship and coaching within his team, ensuring alignment with the company's strategic objectives. Additionally, he develops high-impact content for Quarterly Business Reviews, contributing to the company's overall success. Ciné embraces lifelong learning, currently mastering French to connect with his Haitian heritage and broaden his communication skills.
Customer Service Experience
Before his tenure at Apple, Bradley Ciné worked as a Customer Service Representative at Gateway Group One from 2005 to 2009 for four years. He also served as a Customer Service Training Manager at the Port Authority of NY & NJ from 2007 to 2009. These roles provided him with foundational skills in customer service and training, which he has applied throughout his career in various capacities.