Emily Booth
About Emily Booth
Emily Booth is the Senior Director of Sales for Northern Europe at Movable Ink, where she has worked since 2017. She previously held positions at IBM and Propaganda Agency, and she manages a team focused on the Nordics and Benelux markets while overseeing client relationships across the EMEA region.
Current Role at Movable Ink
Emily Booth serves as the Senior Director of Sales for Northern Europe at Movable Ink. She has held this position since 2017 and is based in London, United Kingdom. In her role, she manages a team of four go-to-market sellers who focus on the Nordics and Benelux markets. Emily oversees the management of over 30 clients across the EMEA region, concentrating on contract renewals and identifying upsell and cross-sell opportunities. She plays a key role in developing strategies and campaigns aimed at uncovering new marketing opportunities for clients.
Previous Experience at IBM
Before joining Movable Ink, Emily Booth worked at IBM as a Channel Sales Manager from 2015 to 2017. During her two years in this role, she was based in London, United Kingdom. At IBM, she participated in the Global Sales School, enhancing her skills in sales and channel management. Her experience at IBM contributed to her expertise in managing client relationships and strategic sales initiatives.
Background in Sales at Propaganda Agency
Emily began her career at Propaganda Agency, where she worked as a Planning Executive from 2013 to 2015 in Leeds. In this role, she supported strategic initiatives for clients by collaborating closely with the Services and Partnership organization. This early experience in sales and planning laid the foundation for her subsequent roles in sales management.
Education and Academic Achievements
Emily Booth studied at the University of Birmingham, where she earned a First Class BA Hons in English Literature from 2009 to 2013. Her academic background in literature has provided her with strong communication skills, which are essential in her sales and client management roles. Additionally, she has completed training at IBM's Global Sales School, further enhancing her sales acumen.