Grey Owen
About Grey Owen
Grey Owen serves as the Associate Director of Strategic Partnerships at Movable Ink, where he has contributed to significant ROI increases for clients like Spotify and Delta. He has a diverse background in project management and customer success, with previous roles at Mapp Digital and Mogl.
Work at Movable Ink
Grey Owen serves as the Associate Director of Strategic Partnerships at Movable Ink, a position he has held since 2022. In this role, he focuses on leveraging the company's platform to enhance traditional marketing channels, such as email and web, into personalized customer experiences. He plays a key role in developing strategic partnerships that contribute to the success of Movable Ink's clients, including notable brands like Spotify, Delta, and L’Occitane.
Previous Experience at Mapp Digital
Prior to his current role, Grey Owen worked at Mapp Digital in various capacities. He began as a Marketing Intern in 2012, followed by positions as Account Manager from 2016 to 2017, and Senior Manager of Customer Success from 2019 to 2022. He also served as Manager of Project Management from 2017 to 2019. His tenure at Mapp Digital spanned a total of five years, during which he gained significant experience in project management and customer success.
Educational Background
Grey Owen holds a Master’s Degree in Business Administration and Management from Pfeiffer University, which he completed from 2014 to 2015. He also earned a Bachelor’s Degree in Business Management and Leadership from the same institution, studying from 2011 to 2014. His educational background provides a solid foundation for his roles in strategic partnerships and customer engagement.
Expertise in Customer Engagement
Grey Owen has developed expertise in creating personalized visual experiences for customers across various digital platforms. His work focuses on enhancing customer engagement at the moment of interaction, contributing to improved marketing effectiveness. His strategic initiatives have enabled clients to achieve an average ROI increase of 373% through well-executed partnerships.
Early Career Experience
In the early stages of his career, Grey Owen gained experience as a Document Review Specialist at Black & Veatch in 2014. He also completed a three-month internship at Mogl in 2012. These roles provided him with foundational skills that he later applied in his positions at Mapp Digital and Movable Ink.