Hannah Mackinlay
About Hannah Mackinlay
Hannah Mackinlay is a Senior Account Executive at Movable Ink, where she specializes in creating personalized customer experiences. She has a background in talent acquisition and account management, with previous roles at Hootsuite and experience in increasing client ROI through the Movable Ink platform.
Current Role at Movable Ink
Hannah Mackinlay serves as a Senior Account Executive at Movable Ink, a position she has held since 2022. In this role, she focuses on leveraging the Movable Ink platform to provide clients with real-time visual experiences. Her expertise includes creating scalable, personalized customer experiences through automated and data-activated content.
Previous Experience at Hootsuite
Prior to her current role, Hannah Mackinlay worked at Hootsuite in various capacities. She began as a Talent Acquisition Coordinator for the EMEA region from 2016 to 2018, followed by a role as Talent Acquisition & People Associate from 2018 to 2019. She later transitioned to account management, serving as an Account Executive from 2020 to 2021 and as a Senior Account Executive for five months in 2021 to 2022. Her diverse roles at Hootsuite contributed to her understanding of client needs and recruitment processes.
Educational Background
Hannah Mackinlay completed her secondary education at Royal Russell School, where she achieved GCSEs from 2009 to 2011. She then pursued A Levels at the same institution from 2011 to 2013. Following her A Levels, she attended Royal Holloway, University of London, where she studied English and earned a Bachelor of Arts (BA) degree from 2013 to 2016.
Internship Experience
Hannah Mackinlay gained early professional experience through internships. In 2016, she completed a month-long internship as a Junior Recruitment Consultant at Williams Kent Ltd. Additionally, she undertook HR and recruitment work experience at Sky, also for one month in 2016. These internships provided her with foundational skills in recruitment and human resources.
Client ROI Contributions
At Movable Ink, Hannah Mackinlay has contributed to increasing client return on investment (ROI) significantly. Reports from Forrester indicate that her work has helped clients achieve an average ROI increase of 373% through the effective use of the Movable Ink platform.