Jackie Edwards
About Jackie Edwards
Jackie Edwards is the Senior Strategic Accounts Director at Movable Ink, where she has worked since 2016. With a background in sales and marketing, she has held various leadership roles at companies such as Next Jump and Sodexho, focusing on optimizing digital marketing performance and securing high-profile contracts.
Work at Movable Ink
Jackie Edwards has served as the Senior Strategic Accounts Director at Movable Ink since 2016. In this role, she focuses on enhancing clients' digital marketing performance through the strategic application of Movable Ink technology. Her efforts include optimizing click-through rates, conversion rates, and average order value. Edwards has successfully secured new annual contracts with notable brands such as Coach, Kate Spade, and Booking.com, demonstrating her ability to drive business growth and client satisfaction.
Previous Experience in Strategic Roles
Prior to her current position, Jackie Edwards held several significant roles. She was the Vice President of Merchant Services at Next Jump from 2008 to 2016, where she contributed to the company's growth over eight years. Edwards also served as Associate Vice President of Sales at Next Jump from 2004 to 2008. Earlier in her career, she worked at Sodexho as General Manager and Financial Controller, Director of Marketing, and gained experience at ChannelAdvisor as an Enterprise Sales Executive for eight months in 2016.
Education and Expertise
Jackie Edwards studied at Binghamton University School of Management, where she earned a Bachelor of Science degree in Finance and Marketing from 1998 to 2002. Her educational background provides a strong foundation for her expertise in strategic account management and digital marketing. Edwards applies her knowledge to lead quarterly Strategic Account Summits, Business Reviews, and Executive Roundtables, focusing on innovation in marketing campaigns and addressing technical challenges.
Achievements in Client Management
Throughout her career, Jackie Edwards has demonstrated a strong ability to manage and grow client relationships. At Movable Ink, she increased the size of annual contracts with existing clients, including major brands like American Express, Chase, and Ralph Lauren. Her strategic approach to client management has led to significant improvements in digital marketing performance, showcasing her effectiveness in driving results for high-profile clients.