Kirsty Fraser
About Kirsty Fraser
Kirsty Fraser is a Senior Director of International Marketing at Movable Ink, where she has worked since 2021 in London, England. She has extensive experience in marketing roles at various companies, including IBM and Comtact Ltd.
Work at Movable Ink
Kirsty Fraser has held multiple roles at Movable Ink since joining the company in 2018. She currently serves as the Senior Director of International Marketing, a position she has held since 2021. Prior to this role, she was the Marketing Director for the EMEA region from 2019 and the Senior Marketing Manager for EMEA starting in 2018. Her tenure at Movable Ink has been marked by a focus on expanding the company's marketing efforts internationally, particularly within the European market.
Previous Experience at IBM
Before her current role, Kirsty Fraser worked at IBM for six years, from 2012 to 2018. During her time there, she held several positions, including Marketing Manager for the EMEA region and Europe Expansion Marketing Manager for Watson Marketing. Her experience at IBM contributed to her expertise in marketing strategy and execution on a large scale.
Career Background in Marketing
Kirsty Fraser has a diverse background in marketing, having held various positions across different companies. She served as Head of PR and Marketing at Comtact Ltd for one year and as VP of Marketing at RaptureWorld Ltd for seven months. Earlier in her career, she worked as a Marketing Manager at Select Property from 2007 to 2009. This range of roles has equipped her with a broad skill set in marketing and public relations.
Education and Expertise
Kirsty Fraser studied at the University of Central Lancashire, where she earned a degree in Public Relations with Combined Honours in PR and Marketing from 1998 to 2001. She also attended St Dominics Priory School in Stone, Staffordshire, from 1990 to 1998. Her educational background has provided her with a solid foundation in marketing principles and practices.