Larissa Barkley
About Larissa Barkley
Larissa Barkley is a Manager at Movable Ink, where she oversees a team of Campaign Managers and collaborates with various teams for client email campaigns. She has a diverse background in digital marketing, customer success, and journalism, with experience at several organizations including Squeaky Bicycle Productions and WSBF-FM Clemson.
Current Role at Movable Ink
Larissa Barkley serves as the Manager of MCS at Movable Ink, a position she has held since 2022. In this role, she oversees a team of Campaign Managers, facilitating collaboration with Customer Experience (CX) and Technical teams to execute client email campaigns. Her responsibilities include ensuring effective communication and project management to enhance client satisfaction and campaign performance.
Previous Experience in Digital Marketing
Before her current role, Larissa worked as a Customer Success Manager at Movable Ink for five months in 2022. She also held the position of Digital Marketing Specialist at Squeaky Bicycle Productions since 2017, where she has focused on digital marketing strategies and execution. Her background includes various roles in customer success and marketing, providing her with a comprehensive understanding of client needs and digital engagement.
Education and Expertise
Larissa Barkley graduated from Clemson University with a Bachelor of English in Writing and Publication Studies, complemented by a minor in General Communications. Her academic background has equipped her with skills in journalism, editing, and proofreading. She is proficient in Adobe Suites, enhancing her capabilities in digital content creation and marketing.
Career Background
Larissa's career includes diverse roles across various organizations. She worked as a Radio DJ at WSBF-FM Clemson and contributed to The Tiger News as an Individual Contributor. Additionally, she has experience in customer success roles at Coherent Path, where she served as both Associate Customer Success Manager and Customer Success Manager. Her early career included positions at Chick-fil-A, Staples, and Barnes and Noble, which provided her with foundational skills in customer service and operations.
Skills and Specializations
Larissa possesses a strong background in self-publication and online media, along with expertise in social media strategy. She is recognized for her ability to adapt to new situations and is known as a team player. Her experience in various marketing and customer success roles has allowed her to develop a well-rounded skill set that supports her current responsibilities.