Lauren (Baer) Preskenis
About Lauren (Baer) Preskenis
Lauren (Baer) Preskenis serves as the Strategic Account Director for AI at Movable Ink, where she focuses on integrating AI with human-centered email personalization strategies. She has a background in sales and analytics, having held positions at companies such as Oracle and CrowdTwist, and she holds a Bachelor of Arts in Communication from Boston College.
Work at Movable Ink
Lauren Preskenis currently serves as the Strategic Account Director for AI at Movable Ink, a position she has held since 2022. In this role, she focuses on integrating artificial intelligence with human-centered email personalization strategies. She played a key role in the transition and rebranding of Coherent Path's AI engine to Da Vinci, enhancing the company's offerings in AI-driven solutions. Her efforts contributed to achieving an average revenue lift of 25% for Da Vinci customers in the first quarter of 2022.
Education and Expertise
Lauren Preskenis earned a Bachelor of Arts degree in Communication from Boston College, where she studied from 2011 to 2015. Her educational background provides a foundation for her expertise in communication strategies, particularly in the context of technology and customer engagement. This academic experience complements her professional focus on leveraging AI to enhance customer lifetime value in the retail sector.
Professional Background
Lauren Preskenis has a diverse professional background that includes roles in sales, account management, and public relations. She began her career as a Social Media Intern at Boston College in 2015, followed by a Public Relations Internship at Callanan & Klein Communications in 2014. She then worked at CrowdTwist, Inc. in various capacities, including Account Development Representative and Director of Sales, before transitioning to Oracle as an Application Sales Manager. Her experience spans from 2015 to 2022, culminating in her current role at Movable Ink.
Previous Roles and Responsibilities
Before joining Movable Ink, Lauren Preskenis held several significant positions. At CrowdTwist, Inc., she served as Director of Sales and Loyalty Solutions Specialist following the company's acquisition by Oracle. She also worked as an Application Sales Manager at Oracle, focusing on loyalty solutions and strategic accounts. Her roles involved developing sales strategies and managing client relationships, which contributed to her expertise in customer engagement and AI integration.