Mallary Prophet
About Mallary Prophet
Mallary Prophet serves as the Associate Director of Strategic Partnerships, West at Movable Ink, where she has worked since 2021. With over eight years of experience in email marketing, she has successfully enhanced ROI for clients like Spotify and Delta through strategic partnerships.
Work at Movable Ink
Mallary Prophet has served as the Associate Director of Strategic Partnerships, West at Movable Ink since 2021. In this role, she focuses on developing and managing strategic partnerships to enhance the company's offerings in the email marketing sector. Based in New York, New York, she utilizes her expertise to create personalized visual experiences for customers through the Movable Ink platform. Her contributions have significantly impacted client ROI, demonstrating her effectiveness in this position.
Previous Experience in Email Marketing
Prior to her current role, Mallary Prophet accumulated extensive experience in email marketing. She worked at BlueHornet as an Account Development Coordinator from 2012 to 2014, followed by a position as an Account Manager until 2016. She then transitioned to Mapp Digital, where she served as an Account Director for five years. This progression reflects her deepening expertise in the field, culminating in over eight years of dedicated experience.
Educational Background
Mallary Prophet earned her Bachelor of Science degree in Integrated Marketing Communications from San Diego State University. She attended the university from 2007 to 2011, where she developed foundational knowledge in marketing principles and strategies. Her education has equipped her with the skills necessary to excel in her professional roles.
Contributions to Client Success
Throughout her career, Mallary Prophet has demonstrated a strong ability to enhance client performance through strategic partnerships. Notably, she contributed to increasing ROI for clients such as Spotify, Delta, and L’Occitane by an average of 373%. Her focus on aligning marketing strategies with client goals has proven effective in driving measurable results.
Background in Marketing Services
Before her roles in email marketing, Mallary Prophet worked at Legacy Health Strategies as part of the Marketing Services team from 2011 to 2012. This experience provided her with insights into the marketing landscape and helped shape her approach to client engagement and strategy development.