Marcel R. Uhlenbrock
About Marcel R. Uhlenbrock
Marcel R. Uhlenbrock is a Senior Manager for Strategic Accounts and Sales at Movable Ink, with a strong background in digital transformation and sales. He has worked with various clients in the D-A-CH region and holds an MBA from Hochschule Fresenius.
Current Role at Movable Ink
Marcel R. Uhlenbrock serves as Senior Manager for Strategic Accounts and Sales at Movable Ink, a position he has held since 2022. In this role, he focuses on managing strategic client relationships and driving sales initiatives within the D-A-CH region. His work involves leveraging data to enhance customer experiences through personalized content across various touchpoints.
Previous Experience at Horváth
Before joining Movable Ink, Uhlenbrock worked at Horváth as a Managing Consultant specializing in Sales, Marketing, and Pricing from 2019 to 2022. During his three years at the company, he operated within the Metropolregion München, contributing to strategic consulting projects that aimed to optimize sales and marketing efforts for clients.
Consulting Background at PwC Deutschland
Uhlenbrock's career includes a role at PwC Deutschland as a Consultant in the Advisory sector, focusing on Digital Transformation and Sales. He worked there for ten months in 2018 and 2019, gaining experience in consulting practices that support organizations in navigating digital changes and enhancing sales strategies.
Educational Background
Marcel R. Uhlenbrock has a strong academic foundation in business management. He completed a part-time Master of Business Administration (MBA) at Hochschule Fresenius from 2020 to 2022. Prior to this, he earned a Bachelor's degree in International Management from the International School of Management, Germany, from 2013 to 2016. He also studied at Regent's University London, where he achieved a Bachelor of Business Administration (BBA) in 2014.
Client Engagement and Expertise
In his current and previous roles, Uhlenbrock has worked with a diverse range of clients in the D-A-CH region, including notable companies such as Sky, Gorillas, Thalia, HelloFresh, Vorwerk, and Best Western Hotels. He emphasizes the importance of content over data in enhancing customer experiences, advocating for a focus on how customers interact with content rather than just the data itself.