Rachael Porter
About Rachael Porter
Rachael Porter is a Senior Client Experience Manager at Movable Ink, with a strong background in digital marketing and copywriting. She has specialized in travel industry marketing and has worked for various companies, including STA Travel and Oliver's Travels.
Current Role at Movable Ink
Rachael Porter serves as the Senior Client Experience Manager at Movable Ink. She has held this position since 2021, working remotely. In this role, she focuses on enhancing client interactions and ensuring a positive experience for users. Her expertise in digital marketing and client relations contributes to the company's objectives.
Previous Experience in Digital Marketing
Prior to her current role, Rachael gained extensive experience in digital marketing. She worked as a Digital Marketing Executive at STA Travel from 2017 to 2019, where she specialized in travel industry marketing. Additionally, she held positions as a Digital Marketing Assistant at Healthscope and as a Junior Digital Copywriter at the Australian Physiotherapy Association, further developing her skills in content creation and marketing strategies.
Education and Qualifications
Rachael Porter studied at the University of Lincoln, where she earned a Master of Science (MSc) in Marketing from 2012 to 2013. She also completed a Bachelor of Arts (Hons) in Journalism at the same institution from 2009 to 2012. Her educational background provides a strong foundation for her career in digital marketing and content creation.
Freelance Writing and Content Creation
In addition to her full-time roles, Rachael has experience as a freelance writer. She worked with Fortuna Gaming Ltd for seven months in 2018 and also served as a Professional Writer at Copify in 2021. Her freelance work has allowed her to refine her skills as a wordsmith and focus on creating tailored content for various audiences.
Personality and Professional Interests
Rachael identifies with the DISC I (Motivator) personality type, the ESFP classification from the 16-Personality Types, and the Enneagram 7 personality type. She has a strong passion for SEO and content creation, emphasizing the importance of user journeys across digital platforms. Her interests include peer recognition and innovation, which drive her engagement with new ideas in the marketing field.