Rachel Kramer
About Rachel Kramer
Rachel Kramer serves as the Director of AI Activation and GTM Strategy & Enablement at Movable Ink, bringing over 10 years of experience in the retail industry. She has held various roles in marketing and strategy, including positions at Neiman Marcus Group and advisory board memberships at Ithaca College and Mizzou Textile and Apparel Management.
Current Role at Movable Ink
Rachel Kramer serves as the Director of AI Activation and GTM Strategy & Enablement at Movable Ink. She has held this position since 2022, contributing to the company's focus on enhancing customer experiences through innovative AI solutions. In her role, she leads initiatives that integrate data-driven strategies to optimize marketing efforts and improve customer engagement.
Previous Experience at Neiman Marcus Group
Rachel Kramer has extensive experience at Neiman Marcus Group, where she held multiple roles from 2015 to 2020. Her positions included Assistant Email Marketing Manager, Email Project Manager, Director of Personalization & CRM Marketing, and Marketing Director for Email & Content Strategy. During her tenure, she focused on enhancing personalization and customer relationship management, contributing to the company's marketing strategies.
Advisory Board Memberships
Since 2021, Rachel Kramer has been an Advisory Board Member for Customer Experience at Ithaca College. Additionally, she has served on the Advisory Board for Mizzou Textile and Apparel Management since 2022. In these roles, she provides insights and guidance on industry trends and best practices in customer experience and apparel management.
Educational Background
Rachel Kramer studied at the University of Missouri-Columbia, where she earned a Bachelor of Human Environmental Sciences with a focus on International Apparel Marketing and Merchandising, along with a Business Minor. She also attended Parsons School of Design - The New School, where she pursued Fundamentals of Design Thinking starting in 2018. Additionally, she studied Trend Forecasting and Fashion Photo Styling at American Intercontinental University in London during a Summer Study Abroad program in 2012.
Expertise in Marketing and Personalization
With over 10 years of experience in the retail industry, Rachel Kramer specializes in email and mobile marketing, content strategy, and project management. She is adept at combining strategy and innovation with data insights to achieve customer-centric personalization objectives. Rachel leads a cross-functional agile team focused on testing and scaling personalized customer experiences across various channels.