Rebecca Louise Marchant
About Rebecca Louise Marchant
Rebecca Louise Marchant is a Client Experience Manager at Movable Ink, where she focuses on enhancing client relationships and delivering tailored marketing solutions. She has a diverse background in client success and CRM management, having worked with various companies including Experian and Nuffield Health.
Current Role at Movable Ink
Rebecca Louise Marchant serves as the Client Experience Manager at Movable Ink since 2021. In this role, she collaborates with IT teams, web engineers, and marketers to create personalized visual experiences that align with client strategies and goals. She manages a portfolio of clients valued at over $1.5 million, focusing on maintaining positive relationships and fostering program growth. Rebecca conducts Strategic Alignment Sessions to ensure client objectives align with key performance indicators, thereby facilitating measurable success.
Previous Experience in Client Management
Prior to her current position, Rebecca held several roles in client management. She worked at Nuffield Health as Senior CRM Manager from 2018 to 2020, where she utilized Salesforce Marketing Cloud and Salescloud. From 2014 to 2017, she was an Operational Client Success Manager at Experian, focusing on cross-channel marketing platforms. Additionally, she served as CRM Manager at Explore Learning from 2020 to 2021, where she managed Hubspot systems.
Education and Academic Background
Rebecca studied at Bournemouth University, where she earned a Bachelor of Arts (B.A.) Hons in Communication and Media Studies from 2011 to 2014. This educational background provided her with a foundation in communication strategies and media practices, which she applies in her professional roles.
Early Career and Additional Roles
Rebecca's early career includes various positions that contributed to her skill set. She worked as a Factual Entertainment Assistant at Sky for one month in 2013 and as a Daytime & News Assistant at Radio Jackie for three months the same year. Additionally, she was a Supervisor/Keyholder at Guess? from 2010 to 2011 and served as a CRM Executive at ESPA International for five months in 2017.
Client Engagement and Strategic Initiatives
In her current role, Rebecca develops custom app solutions tailored to client needs through requirement capture and project management. She presents to senior stakeholders, acting as a trusted advisor and extension of the client's marketing team. Furthermore, she provides strategic recommendations for driving personalized content and devises A/B test plans to demonstrate success and value to clients.