Cheryl Draper
About Cheryl Draper
Cheryl Draper is a Senior Growth Marketing Manager at Moz, where she leads Brand & Content initiatives and the MozCon team. With extensive experience in marketing and event management, she has played a significant role in various entrepreneurial initiatives and community-building efforts in Canada.
Current Role at Moz
Cheryl Draper serves as the Senior Growth Marketing Manager for Brand & Content at Moz, where she also leads the MozCon team. She has been in this position since 2023, contributing to the company's marketing strategies and overseeing the planning and execution of MozCon, a prominent digital marketing conference. Her role involves managing brand initiatives and enhancing content strategies to support Moz's growth objectives.
Previous Experience at Moz
Prior to her current role, Cheryl held several positions at Moz. She worked as the Field & Event Marketing Manager from 2015 to 2018, focusing on marketing strategies for events and partnerships. She then transitioned to the Event & Partner Marketing Manager role from 2021 to 2022, where she continued to lead efforts for MozCon. Her extensive experience at Moz spans over six years, showcasing her dedication to the company's mission.
Background in Event Management
Cheryl has a strong background in event management, having co-produced Cascadia Startup Day, a key event in the startup community. She also served as the Manager of Event Sponsorships, PR & Special Projects at Unbounce from 2014 to 2015. Her experience in organizing and managing events has contributed to her expertise in creating impactful marketing initiatives and fostering community engagement.
Educational Background
Cheryl's educational journey includes studies at Cégep Heritage College in Early Childhood Education and Teaching, as well as at Sheridan College in Interior Design. She also attended the American Community School in Hillingdon, UK, where she completed the International Baccalaureate program in Arts and Biology. This diverse educational background supports her multifaceted approach to marketing and community engagement.
Contributions to Startup Ecosystems
Cheryl has played a significant role in supporting local startup ecosystems. She served as the Startup Grind Ottawa and Vancouver Chapter Director, fostering connections within the entrepreneurial community. Additionally, she contributed to the establishment of nonprofits such as Startup Ottawa and Vancouver Startup Society, demonstrating her commitment to nurturing entrepreneurial initiatives and providing valuable resources to startups.