Dr. Pete Meyers

Principal Innovation Architect @ Moz

About Dr. Pete Meyers

Dr. Pete Meyers is a Principal Innovation Architect at Moz, where he focuses on data communication and innovation. He has a diverse background in cognitive psychology and computer science, with previous roles at User Effect and Netronix Corp/eShow, and has contributed significantly to the development of unique metrics such as Brand Authority.

Current Role at Moz

Dr. Pete Meyers serves as the Principal Innovation Architect at Moz, a position he has held since 2024. In this role, he focuses on exploring new data and enhancing communication strategies. He previously contributed to Moz as a Marketing Scientist from 2012 to 2024, where he developed unique metrics, including Brand Authority, which are integral to the company's innovation pipeline. His work involves writing blog posts that communicate complex data insights effectively.

Previous Experience at User Effect

Dr. Meyers was the President of User Effect from 2006 to 2012. During his six years in this role, he led various initiatives that focused on user experience and technology integration. His leadership at User Effect contributed to the development of strategies aimed at enhancing user engagement and satisfaction.

Career at Netronix Corp/eShow

Dr. Meyers worked at Netronix Corp/eShow for eight years, holding multiple positions. He started as Head Programmer from 1997 to 2001, then became Director of Technology from 2001 to 2003. He advanced to Executive Vice President from 2003 to 2005. His roles involved overseeing technology development and programming efforts, contributing to the company's growth and technological advancements.

Educational Background

Dr. Meyers holds a Ph.D. in Cognitive Psychology from the University of Iowa, where he studied from 1992 to 1997. He also earned a B.S. in Computer Science and Psychology from North Central College, studying from 1988 to 1992. His educational background in both cognitive psychology and computer science informs his approach to innovation and data communication.

Mission and Beliefs

Dr. Meyers has a mission to explore new data and communicate it effectively through blogging. He emphasizes the importance of using the right tools, both technological and psychological, to benefit individuals and organizations. His experience as a reluctant entrepreneur further shapes his understanding of business dynamics and innovation.

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