Joelle Irvine
About Joelle Irvine
Joelle Irvine serves as the Director of Brand Marketing at Moz, where she leads strategic media partnerships and manages the marketing budget. With a diverse background in growth marketing and project management, she has held various leadership roles across multiple companies in the marketing sector.
Current Role at Moz
Joelle Irvine serves as the Director of Brand Marketing at Moz, a position she has held since 2023. In this role, she is responsible for managing the marketing budget, achieving a 30% year-over-year savings through effective vendor relationship management and contract negotiations. She collaborates with the Event Lead to plan and promote the MozCon conference, driving revenue and enhancing brand visibility. Additionally, she supports the creation and launch of new media programs, such as the Practical Marketer and MozPod, aimed at increasing audience engagement.
Previous Experience at Moz
Before her current position, Joelle Irvine worked at Moz as the Director of Growth Marketing from 2022 to 2023. During her tenure, she developed marketing strategies that aligned product launches with the content calendar to support brand growth, retention, and revenue goals. She led strategic media partnerships to enhance brand awareness and trust during the customer journey. Joelle also spearheaded the redesign of Moz's homepage using the jobs to be done framework, which improved user experience and site navigation.
Career Background in Marketing
Joelle Irvine has extensive experience in marketing and growth roles across various organizations. She was the Head of Growth & Marketing at Billdr from 2020 to 2022, where she focused on driving marketing initiatives in Montreal, Quebec. Prior to that, she served as a Growth & Marketing Consultant at JI Growth Marketing for seven months in 2022. Her earlier roles include Director of Marketing & Growth at Bookmark Content and Communications from 2017 to 2020 and Production Director for Content Marketing & Media at Spafax from 2011 to 2016.
Educational Background
Joelle Irvine has a diverse educational background. She studied at Concordia University, achieving a Bachelor of Science in Specialization Biology in 2007. She pursued further studies at McGill University, completing Graduate Management courses with a specialization in Marketing from 2010 to 2011. Joelle also holds a Project Management certification from McGill University since 2010 and a Design Thinking Program Certificate from Queen's Executive Education since 2015. Additionally, she studied Graphic Design at Inter-Dec College, earning an AEC.
Community Engagement and Initiatives
Joelle Irvine has demonstrated a commitment to community engagement through her professional and personal interactions. She shared a personal story about a restaurant owner who sent food after the birth of her baby, highlighting her connection to local businesses. This anecdote reflects her understanding of community dynamics and the importance of fostering relationships within local markets.