Troy White
About Troy White
Troy White is a Senior Manager of Visual Design at Moz, recognized for leading successful campaigns that significantly increased engagement and ticket sales. He integrates innovative technologies into design processes and has a background in interdisciplinary computing and the arts.
Current Role at Moz
Troy White serves as the Senior Manager of Visual Design at Moz, a position he has held since 2022. In this role, he oversees the visual design team and is responsible for leading various design initiatives. His work focuses on integrating innovative design strategies and enhancing the overall visual identity of Moz's campaigns. White operates remotely from California, United States.
Previous Experience at Moz
Before his current role, Troy White worked at Moz as a Senior Visual Designer from 2019 to 2023. He also held a contract position as a Marketing Designer from 2018 to 2019. During his tenure, he directed significant projects, including the promotional campaign for MozCon 2023, which surpassed ticket sales goals and received positive feedback from attendees.
Education and Training
Troy White earned a Bachelor of Arts degree in Interdisciplinary Computing and the Arts from UC San Diego, where he studied from 1999 to 2004. He also completed additional training at the Art Institute of Orange County from 2005 to 2007, focusing on Game Programming, Design, Typography, Image Manipulation, and Animation. This educational background has equipped him with a diverse skill set applicable to his design work.
Achievements in Visual Design
Troy White has led several successful design initiatives at Moz. Notably, he directed the Brand Authority campaign, which resulted in a 29% increase in tool usage and doubled the click-through rates for ads and social media. He also crafted an immersive experience for industry experts at MozCon 2023 by combining human talent with AI techniques, further showcasing his innovative approach to design.
Integration of Generative AI in Design
In his role, Troy White has integrated Generative AI technology into the design team's workflow. This integration has enhanced the team's creativity and efficiency, allowing for more innovative design solutions. His leadership in this area has contributed to the overall effectiveness of the design processes at Moz.