Will Critchlow
About Will Critchlow
Will Critchlow is a seasoned professional in the field of SEO and digital marketing, currently serving as a Global Associate at Moz since 2008. He has held various leadership roles, including Founder and CEO of SearchPilot and Distilled, and has contributed significantly to the growth of the SEO industry.
Work at Moz
Will Critchlow has served as a Global Associate at Moz since 2008, contributing to the company's reputation in the SEO industry. His long tenure at Moz highlights his commitment to providing insights and strategies in search engine optimization. Critchlow has emphasized the importance of Moz as a data source, particularly for understanding link equity.
Education and Expertise
Will Critchlow studied Mathematics at the University of Cambridge, where he achieved a Master of Arts (MA) from 1998 to 2001 and completed Part III in 2002. His academic background in mathematics supports his analytical approach to SEO and digital marketing. This foundation has equipped him with the skills necessary to navigate complex data and develop effective strategies.
Background
Will Critchlow has a diverse professional background in SEO and digital marketing. He co-founded the SearchLove conference series in 2009, which has grown to include events in major cities such as San Diego, New York, and London. He has also played a significant role in expanding Distilled's SEO consulting business to the United States, establishing offices in Seattle and New York.
Achievements
Critchlow founded and served as CEO of Distilled from 2005 to 2020, where he led various initiatives in the SEO space. In 2020, he played a key role in spinning out SearchPilot, an SEO A/B testing platform, as an independent business. His leadership in these ventures has contributed to advancements in SEO practices and tools.
Professional Experience
In addition to his role at Moz, Will Critchlow has held various positions in the industry. He worked as an SEO Partner at Brainlabs from 2020 to 2023 and has been involved with several companies as an investor, including TeamSportz.Pro and Server Density. His experience spans consulting roles at CHP Consulting and Analysys Consulting, further solidifying his expertise in the field.