Ron Urbaniak
About Ron Urbaniak
Ron Urbaniak is a Digital Marketing & Communications Manager at MTS Systems Corporation, specializing in digital lead generation and marketing automation. He has extensive experience in digital marketing roles across various companies, including Polaris and Asset Marketing Services, and holds an MBA from the University of Minnesota.
Current Role at MTS Systems
Ron Urbaniak serves as the Digital Marketing & Communications Manager at MTS Systems Corporation, a position he has held since 2018. In this role, he focuses on digital lead generation and marketing automation. He manages a team of eight and oversees six agency relationships, ensuring the effectiveness of global online website user experience and digital marketing strategies. Under his leadership, MTS Systems has achieved significant milestones, including a 22% increase in the digital lead demand pipeline in 2022, reaching $93 million.
Previous Experience in Digital Marketing
Prior to his current role, Ron Urbaniak held various positions in digital marketing across multiple organizations. He worked at Asset Marketing Services, LLC as Director of E-Commerce from 2014 to 2017, where he focused on digital marketing strategy and analytics. He also served as Digital Marketing Supervisor at Polaris, Victory Motorcycles, & Indian Motorcycles from 2013 to 2014, and held multiple roles at the same company from 2000 to 2013, including E-Commerce Manager and Sr. Digital Project Manager.
Educational Background
Ron Urbaniak has a diverse educational background. He studied at Minot State University, where he earned a Bachelor of Arts in Computer Science, Mathematics, and Secondary Education. He also attended the University of Minnesota - Carlson School of Management, obtaining a Master of Business Administration with a focus on Marketing and Management Information Systems. Additionally, he has studied at Minnesota State University, Mankato, and completed his high school education at Kennedy High School.
Key Achievements at MTS Systems
During his tenure at MTS Systems, Ron Urbaniak has led several key initiatives. He oversaw the migration to a new cloud-based MarTech stack, integrating Sitecore Azure/21Vianet with Salesforce CRM and Pardot Marketing Automation. He also led the rollout of a new global mobile-friendly website, which improved product information and user navigation. Furthermore, he is accountable for the overall talent development of the global marketing team, ensuring continuous growth and skill enhancement.
Early Career at General Dynamics Information Technology
Ron Urbaniak began his career as a Software Engineer at General Dynamics Information Technology, where he worked for two years from 1987 to 1989 in Fort Worth, TX. This early experience in software engineering provided him with a strong technical foundation that has contributed to his subsequent roles in digital marketing and communications.