Way Z.
About Way Z.
Way Z. is a Marketing Manager at MTS Test and Simulation in China, with extensive experience in product strategy and market analysis. He has held various engineering and marketing roles at MTS Systems Corporation since 2007 and holds a Master of Engineering from Beihang University.
Current Role at MTS Systems
Way Z. serves as the Marketing Manager for MTS Test and Simulation in China, a position held since 2018. In this role, he is responsible for developing product portfolio strategies and determining product line roadmaps based on market trends and customer feedback. He leads new product launches by providing sales tools and promotional materials, ensuring effective media releases. His work focuses on aligning marketing strategies with global priorities and key messages.
Previous Experience at MTS Systems Corporation
Way Z. has extensive experience at MTS Systems Corporation, where he held multiple positions from 2007 to 2018. He started as a Sales Engineer, followed by roles as an Application Engineer, Application Engineer Supervisor, and Technical Marketing Manager. Throughout these positions, he developed market intelligence, conducted competitor analysis, and provided training to sales teams. His contributions included generating creative strategies for various marketing campaigns and enhancing sales efficiency.
Educational Background
Way Z. studied at Beihang University, where he earned a Master of Engineering (MEng) in Biomedical/Medical Engineering from 2015 to 2020. Prior to that, he completed a Bachelor of Engineering (BE) in Automation Engineering Technology/Technician from 1995 to 1999. His educational background supports his expertise in engineering and marketing within the technology sector.
Skills and Expertise
Way Z. possesses a strong skill set in marketing strategy development, focusing on the 4P Parameters and STP for product positioning. He leads business development initiatives and new market/customer development to increase market share. His expertise includes tracking competitor developments, analyzing SWOT, and defining business strategies that enhance product portfolios and marketing strategies.
Experience at Moog Industrial
Before joining MTS Systems Corporation, Way Z. worked as an Application Specialist at Moog Industrial for 10 months in Shanghai from 2006 to 2007. This role contributed to his foundational experience in application engineering and further developed his technical marketing skills.