Candela B. Díaz
About Candela B. Díaz
Candela B. Díaz is a Brand Marketing Manager at Mudafy, where she has worked since 2021. She has a background in marketing analysis and strategy, with previous roles at Navent and Copileidy in Argentina.
Current Role at Mudafy
Candela B. Díaz serves as the Brand Marketing Manager at Mudafy, a position she has held since 2021. In this role, she leads the strategic planning processes for brand vision and competitive positioning. She has developed digital strategies and omnichannel plans to align marketing and sales efforts, contributing to the overall growth and visibility of the brand in the market.
Previous Experience at Navent
Prior to her current role, Díaz worked at Navent in various capacities. She served as a B2B Marketing Analyst from 2019 to 2020 and as a Regional Brand Ssr. Analyst - Real Estate for 11 months in 2021. Additionally, she began her journey at Navent as a B2B Marketing Trainee from 2018 to 2019, and later held the position of Regional Brand Jr. Analyst - Real Estate from 2020 to 2021. Her experience at Navent provided her with a solid foundation in brand marketing and analysis.
Experience at Copileidy
Díaz worked at Copileidy from 2016 to 2018, where she held two positions: Asistente de marketing and Administración y Community Manager. In these roles, she gained experience in marketing support and community management, contributing to the company's marketing efforts in Gran Buenos Aires.
Educational Background
Candela B. Díaz studied at UADE, where she achieved a Licenciatura in Publicidad from 2016 to 2020. She also attended Universidad de Buenos Aires, completing the CBC completo from 2015 to 2016. Her educational background has equipped her with the necessary skills and knowledge to excel in her marketing career.
Market Research and Analysis Skills
In her role at Mudafy, Díaz executed market studies to analyze consumer needs and competitive positioning. This experience has enhanced her ability to understand market dynamics and consumer behavior, which is essential for effective brand management and marketing strategy development.