Eduardo Fernández Martínez
About Eduardo Fernández Martínez
Eduardo Fernández Martínez is a Design Lead with over 12 years of experience in the creative market, specializing in creative direction, art direction, branding, and audiovisual projects. He has held various leadership roles at notable companies, including Grupo Lala, Sport Fitness México, and Stori, and currently works at Mudafy.
Work at Mudafy
Eduardo Fernández Martínez serves as the Design Lead at Mudafy, a position he has held since 2022. In this role, he is responsible for overseeing design projects and ensuring the alignment of creative strategies with the company's objectives. His focus includes enhancing user experience and driving innovation within the design team. Eduardo's extensive background in design enables him to contribute effectively to Mudafy’s mission.
Previous Experience in Creative Production
Prior to his current role, Eduardo worked at Grupo Lala as Head of Creative Production and Content Producer from 2018 to 2020. His responsibilities included managing creative projects and leading content production efforts in Ciudad de México y alrededores. He also held the position of Creative Leader at Sport Fitness México from 2020 to 2021, where he directed creative initiatives for the company.
Education and Expertise
Eduardo holds a Licenciado en Diseño y Comunicación Visual from Escuela Nacional de Artes Plásticas, where he studied from 2008 to 2012. His educational background has equipped him with a solid foundation in design principles and communication strategies. With over 12 years of experience in the creative market, he specializes in creative direction, art direction, branding, creative strategy, and audiovisual projects.
Career Progression in Design
Eduardo's career includes various roles that highlight his expertise in design. He worked as an Art Director at Estratégica from 2014 to 2016 and as Head of Multimedia at VML from 2016 to 2018. He also served as Design Manager at Beker/Socialand for a brief period in 2020. His diverse experiences across different companies have contributed to his comprehensive understanding of the design landscape.
Design Philosophy and Approach
Eduardo applies aesthetic and functional practices in his design work, emphasizing the importance of relationships across various design areas. His approach integrates creative direction with practical implementation, ensuring that design solutions are both visually appealing and effective in meeting user needs.