María Magalí Caballero
About María Magalí Caballero
María Magalí Caballero serves as the Performance Lead for Argentina at Mudafy, where she has worked since 2021. With a background in digital marketing and a focus on optimizing paid online media campaigns, she has held various roles in reputable companies, including Digifianz and S. A. LA NACION.
Work at Mudafy
María Magalí Caballero serves as the Performance Lead for Argentina at Mudafy. She has held this position since 2021, contributing to the company's growth and performance optimization strategies for three years. In her role, she focuses on enhancing the effectiveness of Paid Online Media campaigns and actively seeks new advertising opportunities to expand the company's market reach. Her responsibilities include maintaining communication with various departments to ensure alignment with the company's objectives.
Previous Experience in Digital Marketing
Before joining Mudafy, María worked in several notable positions in the digital marketing field. She began her career at Digifianz Inbound Marketing & Sales as an Ads Analyst in 2019, where she worked for eight months. Following this, she transitioned to Social Snack as a Performance Analyst for 11 months. María then joined Greenti as a Digital Marketing Specialist, where she worked for nine months before moving to Mudafy. Additionally, she held a position at S. A. LA NACION as part of the Marketing y Medios team from 2017 to 2019.
Education and Expertise
María Magalí Caballero has a solid educational background in marketing and digital commerce. She studied at UADE, where she earned a Licenciatura in Marketing from 2014 to 2019. She furthered her education at Universidad Tecnológica Nacional, achieving a specialization in eCommerce and Digital Marketing in 2019. Her academic training complements her professional experience, particularly in optimizing online media campaigns and data analysis.
Skills in Data Analysis and Campaign Optimization
María possesses strong skills in analyzing large volumes of data from various sources, which informs her strategic decision-making in marketing. Her expertise lies in optimizing Paid Online Media campaigns to enhance performance. She actively engages with different areas of the company to ensure that marketing strategies align with overall business objectives, demonstrating her ability to integrate data-driven insights into practical applications.