Nicolás Sassone
About Nicolás Sassone
Nicolás Sassone is a CRM Marketing Manager with extensive experience in digital marketing and automation. He has worked in various roles across multiple companies, including Greenpeace and MSD, and currently contributes to Mudafy by developing marketing strategies and performance dashboards.
Current Role at Mudafy
Nicolás Sassone serves as the CRM Marketing Manager at Mudafy, a position he has held since 2022. In this role, he collaborates with product and technology teams to automate processes and develop new solutions. He is responsible for generating experiments to gain insights and optimize marketing campaigns. Additionally, he develops and monitors performance dashboards to measure the success of marketing initiatives.
Previous Experience in Marketing
Prior to his current role, Nicolás held various positions in marketing across different organizations. He worked at Greenpeace as a Consultor Independiente from 2020 to 2022. He also served as a Digital SME at MSD for four months in 2021. His experience includes being an Analista Sr. de Marketing Online at Dafiti Argentina from 2015 to 2016, and a Direct Marketing Team Leader at Garbarino S.A. from 2018 to 2019.
Background in Digital Marketing
Nicolás has a strong background in digital marketing, having worked as a Sr. Digital Marketing Specialist at Globant from 2019 to 2021. He also held the position of Direct Marketing Sr. Analyst at Garbarino S.A. from 2016 to 2018. His early career included roles such as Ejecutivo de Atención at Banco Comafi and a marketing analyst position at Dridco, where he worked with ZonaJobs.
Educational Qualifications
Nicolás studied at Universidad Argentina de la Empresa, where he earned a degree in Marketing, achieving the title of Licenciado en Comercialización from 2011 to 2016. He has also completed various courses and certifications in Data & Analytics, Product, Customer Experience, Marketing Automation, and Scrum, enhancing his expertise in the marketing field.
Skills and Competencies
Nicolás possesses advanced skills in both written and oral English. His expertise includes selecting and implementing new marketing automation platforms, as well as developing strategies to optimize marketing efforts. His analytical skills are demonstrated through his ability to create performance dashboards that measure marketing success.