Liwen (Laura) Yu
About Liwen (Laura) Yu
Liwen (Laura) Yu is a Sales Planner currently employed at Murata in Shanghai, China, where she has worked since 2019. She holds a Bachelor's degree in Marketing and a Master's degree in Management (Accounting), and has previous experience in marketing analysis and project consulting.
Current Role at Murata
Liwen (Laura) Yu has been serving as a Sales Planner at Murata since 2019. In this role, she is responsible for planning and managing sales strategies to optimize performance and meet company objectives. Her work is based in Shanghai City, China, where she has contributed to the company's growth and market presence over the past five years.
Previous Experience at Evalueserve GmbH
Prior to her current position, Liwen Yu worked at Evalueserve GmbH in two capacities. She was a Marketing Analyst from 2017 to 2018 for one year in Shanghai, where she focused on data analysis and market research. Following this role, she served as a Marketing and Communication Specialist from 2018 to 2019 for nine months, contributing to marketing strategies and communication efforts.
Educational Background
Liwen Yu holds a Bachelor of Science degree in Marketing and Entrepreneurship & Emerging Enterprises from Syracuse University - Martin J. Whitman School of Management, which she completed from 2009 to 2012. She also earned a Master's degree in Management (Accounting) from the University of Melbourne, studying from 2012 to 2015. This educational foundation has equipped her with essential skills in marketing and management.
Experience at IOOF Holdings Ltd
Liwen Yu worked as a Data Officer at IOOF Holdings Ltd from 2015 to 2016 for one year in Melbourne, Victoria. In this role, she was responsible for managing data and supporting decision-making processes within the organization. This experience contributed to her analytical skills and understanding of data management.
Consulting Role at Callaway Golf
In 2014, Liwen Yu participated in a project as a Project Consultant for Callaway Golf while studying at the University of Melbourne. This role lasted for one month and involved applying her academic knowledge to real-world business challenges, enhancing her practical experience in the field.