Rashmita Tripathy
About Rashmita Tripathy
Rashmita Tripathy is a Digital Marketing Manager with extensive experience in marketing and technology. She holds an MBA in Marketing from Santa Clara University and an MS in Technology from Eastern Illinois University.
Work at Murata
Rashmita Tripathy has been serving as the Digital Marketing Manager at Murata since 2022. In this role, she focuses on implementing digital marketing strategies that align with the company's objectives. Her responsibilities include overseeing digital campaigns and optimizing marketing efforts to enhance brand visibility and engagement. She operates from San Jose, California, contributing her expertise in both organic and paid optimization.
Education and Expertise
Rashmita Tripathy holds a Master of Science in Technology from Eastern Illinois University. Additionally, she earned a Master of Business Administration in Marketing from Santa Clara University Leavey School of Business. Her educational background equips her with a solid foundation in both technical and marketing disciplines, enhancing her capabilities in digital marketing.
Background
Rashmita Tripathy has a diverse professional background in marketing and technology. She began her career as a Web Developer at the University of Illinois at Urbana-Champaign in 2007. Over the years, she has held various positions, including Software Developer at Westhold Corp and Marketing Coordinator at Santa Clara University Leavey School of Business. Her experience spans several roles in marketing, contributing to her comprehensive understanding of the field.
Achievements in Digital Marketing
Throughout her career, Rashmita Tripathy has developed and implemented various marketing strategies. At Takara Bio USA, Inc., she worked as a Marketing Communications Specialist, where she effectively executed digital marketing and product launch tactics. She has also formulated segmentation, targeting, and positioning strategies for digital marketing initiatives, showcasing her ability to enhance marketing effectiveness.
Previous Work Experience
Before joining Murata, Rashmita Tripathy held several marketing roles, including Marketing Specialist at Compass and Marketing Associate at Pathonomic Inc. She has experience conducting competitive intelligence to enhance marketing strategies and developed lead nurturing and conversion campaigns using the Marketo automation platform. Her previous positions have provided her with a robust skill set in digital marketing.