Aurélie Turquier
About Aurélie Turquier
Aurélie Turquier is a Marketing Operations Manager at Murex in Paris, France, where she has worked since 2019. She specializes in coordinating international marketing projects and enhancing sales processes through database marketing and automation.
Work at Murex
Aurélie Turquier has been serving as the Marketing Operations Manager at Murex since 2019. In this role, she coordinates international marketing projects, with a primary focus on generating qualified B2B leads for sales teams. Her responsibilities include connecting various marketing tools and platforms, such as CRM, BI, CMS, and web analytics, to the marketing automation system. This integration aims to enhance the quality of marketing data and streamline processes within the organization.
Previous Experience in Marketing
Before joining Murex, Aurélie Turquier held several marketing positions. She worked at Dassault Systèmes from 2013 to 2019 as Brand Offer Marketing for DELMIA. Prior to that, she served as EMEA Marketing Coordinator at Dassault Systèmes from 2011 to 2013. Additionally, she worked as Marketing Manager at Dometic France from 2004 to 2011. These roles contributed to her expertise in database marketing, marketing automation, and event management.
Education and Expertise
Aurélie Turquier studied at TBS Education, where she earned a degree in business with a focus on Marketing, Innovation, and Technology Management from 2000 to 2002. She also attended Technical University Berlin, achieving a Diplom Kauffrau in Marketing, Innovation, and Technology Management from 2002 to 2004. Her educational background supports her extensive experience in marketing operations and project coordination.
Skills in Marketing Operations
In her role as Marketing Operations Manager, Aurélie Turquier utilizes her skills in database marketing and marketing automation to support complex sales processes. She acts as an Epic owner, ensuring effective tracking across various marketing tools. Her focus on aligning sales and marketing information systems promotes cohesive operations within the organization. Additionally, she emphasizes the importance of streamlining marketing processes and maintaining the company's reputation.