Natalia Potikha
About Natalia Potikha
Natalia Potikha serves as the Marketing Manager for the Americas at Murex, a position she has held since 2023. With a background in marketing and business development across various companies, she has accumulated extensive experience in the field.
Work at Murex
Natalia Potikha currently serves as the Marketing Manager for the Americas at Murex, a position she has held since 2023. Based in New York, she has been responsible for overseeing marketing strategies and initiatives within the Americas region for nearly a year. Her role involves collaborating with various teams to enhance brand visibility and drive market engagement.
Previous Experience in Marketing
Prior to her current role at Murex, Natalia worked at Adenza as the Marketing Manager for the Americas for nine months in 2023. Before that, she spent three years at Calypso Technology, where she held the position of Marketing Lead for the Americas from 2019 to 2022. Her experience in these roles has contributed to her expertise in marketing within the financial technology sector.
Educational Background
Natalia Potikha has a strong educational foundation in business and marketing. She earned a Master of Science in International Business and Marketing from the University of Applied Sciences Koblenz, studying from 2012 to 2014. She also holds a Bachelor of Arts in Business, Management, and Marketing from the University of Kassel, completed between 2008 and 2012. Additionally, she participated as a guest student at San Diego State University and Metropolitan College of New York.
Early Career Experience
Natalia began her career in business development and marketing roles. She worked as a Business Development Specialist at LSG Sky Chefs in Germany from 2012 to 2013 and later at Calypso Technology in the New York City Metropolitan Area from 2019 to 2020. She also held a position as a Financial Institutions Specialist at the National Bank of Egypt from 2017 to 2018, further broadening her experience in the financial sector.