Ophélie Lacrouts
About Ophélie Lacrouts
Ophélie Lacrouts is a Global Employer Branding Specialist at Murex, where she has worked since 2022. With a diverse background in communication and employer branding, she has held various roles in notable companies and has a strong educational foundation in human resources and communication.
Work at Murex
Ophélie Lacrouts has been serving as a Global Employer Branding Specialist at Murex since 2022. In this role, she focuses on enhancing recruitment communication tools and training recruitment teams. She has launched a new employer brand campaign aimed at improving the company's visibility in the job market. Additionally, she oversees the management of various studies, including Happy Trainees, Universum, and Top Employers, which contribute to Murex's employer branding strategy.
Previous Experience in Employer Branding
Prior to her current position at Murex, Ophélie Lacrouts worked at Accenture as an Employer Brand & Communication Manager from 2017 to 2022. In this capacity, she managed the alumni program for Accenture France, which involved event planning and community engagement. She also held various roles in employer branding and communication at Groupama S.A., Roche Pharmaceuticals, and EPOKA, where she developed and implemented strategies to enhance internal and external communication.
Education and Expertise
Ophélie Lacrouts holds a Master 2 in Human Resources from SUP des RH, which she completed from 2012 to 2013. She also studied at Université Paris Nanterre, earning a Licence en Langues Étrangères Appliquées with a focus on English and Chinese from 2007 to 2010. Additionally, she obtained a Master 1 in Communication from EFAP - École des nouveaux métiers de la communication between 2010 and 2012. Her educational background supports her expertise in employer branding and communication.
Communication Roles in Previous Companies
Ophélie Lacrouts has held several communication roles across various organizations. She worked at Groupama S.A. as Chargée de communication employeur Groupe from 2012 to 2013 and later as Chargée de communication interne Groupe from 2014 to 2016. Her experience also includes positions at Club Med, Roche Pharmaceuticals, and MK2, where she focused on internal communication and public relations. These roles contributed to her development in employer branding and communication strategies.
Training and Development Initiatives
In her role at Murex, Ophélie Lacrouts developed and implemented training programs for approximately 70 recruitment team members and recruitment agencies. These programs focused on employer branding strategies, enhancing the skills and knowledge of participants in the recruitment process. She is also responsible for creating and managing recruitment-related videos, which are integral to her employer branding initiatives.