Anna Bathon, MBA
About Anna Bathon, MBA
Anna Bathon is a Senior Manager of Digital Marketing with a strong background in marketing and management. She has extensive experience in conducting audits for major advertising platforms and developing marketing strategies across various sectors.
Current Role at MuteSix
Anna Bathon serves as the Senior Manager of Digital Marketing at MuteSix, a position she has held since 2021. In this role, she is responsible for overseeing digital marketing strategies and initiatives. Her work involves analyzing industry trends and developing comprehensive marketing strategies that cater to e-commerce, lead generation, and app installation prospects.
Previous Experience at MuteSix
Before her current role, Anna Bathon worked at MuteSix in various capacities. She started as an Audit Marketing Coordinator from 2020 to 2021 for six months, where she contributed to audit processes. Following that, she advanced to the position of Audit Marketing Specialist in 2021 for seven months, further enhancing her expertise in digital marketing audits.
Education and Expertise
Anna Bathon holds a Master of Business Administration (MBA) from California State Polytechnic University-Pomona, where she studied Business Administration and Management from 2018 to 2020. She also earned a Bachelor's degree in Marketing, Media, and Brand Management from Hochschule Mittweida, studying from 2015 to 2018. Her educational background provides a solid foundation for her work in digital marketing.
Experience in Marketing and Sales
Anna Bathon has a diverse background in marketing and sales. She worked as a Marketing Assistant at Autism Spectrum Therapies from 2019 to 2020, where she supported marketing initiatives. Additionally, she gained experience as a Sales Intern at Magna Business Consulting in 2012 for five months. Her roles have equipped her with skills in conducting audits and analyzing data to drive marketing strategies.
Audit and Analytical Skills
Throughout her career, Anna Bathon has performed hundreds of audits for various advertising platforms, including Meta, Google, Amazon, and TikTok. She has utilized tools such as Google Analytics and HubSpot to conduct Conversion Rate Optimization (CRO) audits, focusing on improving client bounce and conversion rates. Her analytical skills contribute to her effectiveness in digital marketing.