Elmar Aga
About Elmar Aga
Elmar Aga serves as the Vice President of Paid Search at MuteSix, where he specializes in Google Ads and eCommerce. With over seven years of experience, he focuses on optimizing campaigns to enhance revenue and customer acquisition.
Work at MuteSix
Elmar Aga currently serves as the Vice President of Paid Search at MuteSix, a position he has held since 2023. In this role, he focuses on optimizing paid search strategies to enhance revenue and customer acquisition. Prior to this, he worked at MuteSix in various capacities, including Director of Paid Media and Paid Search & SEM Senior Account Manager, accumulating a total of six years of experience within the company. His extensive background in Google Ads and eCommerce supports MuteSix's mission to establish and scale direct-to-consumer brands.
Education and Expertise
Elmar Aga holds a Bachelor's degree in Economics from Western University. His academic background complements his professional expertise in Google Ads, eCommerce, and data analysis. He has focused exclusively on Google Ads for the past seven years, developing proficiency in Google Tracking, Reporting, and Conversion Optimization. His educational foundation and practical experience enable him to make data-driven decisions that enhance marketing strategies.
Background in Paid Search Consulting
Before joining MuteSix, Elmar Aga worked as a PPC & CRO Consultant at Legal Marketing Advantage from 2014 to 2017 and as a Google Ads Campaigns & CRO Consultant at US Tax Shield from 2015 to 2017. During these roles, he gained valuable experience in building Google Ads campaigns and implementing advanced solutions tailored for enterprise-level advertisers. His consulting background provided him with insights into various business models, allowing him to customize Google Ads strategies effectively.
Specialization in eCommerce and DTC Brands
Elmar Aga specializes in establishing and scaling direct-to-consumer (DTC) and eCommerce brands through Google Ads. His expertise encompasses various Google Ads formats, including Search, Shopping, Display, and YouTube Ads, aimed at increasing brand awareness and customer acquisition. He focuses on key performance indicators such as top-level revenue and Return On Ad Spend (ROAS), ensuring that marketing efforts align with business objectives.
Skills in Data Analysis and Market Research
Elmar Aga possesses strong skills in data analysis and market research, which are essential for effective campaign management. He utilizes Google Analytics to inform decision-making processes and improve campaign performance. His experience in ad copywriting further enhances his ability to create compelling advertisements that resonate with target audiences, contributing to successful marketing outcomes.