Kirsten Kareus
About Kirsten Kareus
Kirsten Kareus is a Paid Search Campaign Manager at MuteSix, where she leads the reporting process for paid search campaigns and manages Google Ad accounts for various brands. She has a background in digital marketing, having previously worked in roles such as SEO Strategist and Digital Marketing Specialist across several organizations.
Work at MuteSix
Kirsten Kareus currently serves as a Paid Search Campaign Manager at MuteSix, a position she has held since 2021. In this role, she leads the reporting process for all assigned paid search campaigns, ensuring a comprehensive performance analysis. She manages Google Ad accounts for various brands, including those in the luxury hair extensions and performance sporting goods sectors. Additionally, she collaborates with cross-functional teams to support omni-channel strategies, aiming to maximize media opportunities.
Previous Experience in Digital Marketing
Before joining MuteSix, Kirsten Kareus worked as a Paid Search Strategist at High Level Marketing from 2019 to 2021. Her responsibilities included managing paid search campaigns remotely. Prior to that, she was a Digital Marketing Specialist at Addiction Campuses from 2016 to 2017, where she focused on digital marketing strategies. She also worked as an SEO Strategist at High Level Marketing from 2017 to 2019, contributing to both in-house and remote projects in the Greater Detroit Area.
Internship Experience at MSU
Kirsten Kareus completed an internship as a Communication Intern at the MSU Visiting International Professional Program in 2015. This role lasted for eight months and took place in East Lansing, Michigan. The internship provided her with foundational experience in communication within an academic and professional setting.
Education and Expertise
Kirsten Kareus earned a Bachelor of Arts (B.A.) in Media & Information with a focus on Interactive & Social Media from Michigan State University. She studied from 2012 to 2016, which provided her with a solid academic background in media strategies and digital communication.
Skills in Paid Search Campaigns
Kirsten Kareus possesses expertise in developing custom shopping and Performance Max (PMax) feeds as part of market strategies for paid search campaigns. She regularly creates and delivers client-facing materials, including Quarterly Business Reviews (QBRs) and best practice presentations, demonstrating her ability to communicate effectively with clients.