O'shaughnessy Hartley
About O'shaughnessy Hartley
O'shaughnessy Hartley is a Paid Social Campaign Manager with a background in digital media and marketing. He has held various roles in organizations such as Texas State University, BIOWORLD MERCHANDISING, and Sony Music Entertainment, and has a Bachelor of Business Administration in Marketing from Texas State University.
Work at MuteSix
O'shaughnessy Hartley has been serving as a Paid Social Campaign Manager at MuteSix since 2021. In this role, he is responsible for planning and executing innovative paid social media programs that align with brand and series marketing objectives. Hartley compiles industry-leading and competitor data to establish benchmarks for measuring client performance. He prepares post-campaign analyses for cross-functional teams and clients, focusing on continuous improvement of strategies across all workstreams.
Previous Experience in Digital Media Management
Before joining MuteSix, Hartley worked as a Digital Media Manager at Texas State University from 2017 to 2020. During his tenure, he managed various digital media initiatives in San Marcos, Texas. He also held the position of Facebook & Google Ads Specialist at BIOWORLD MERCHANDISING for 11 months in 2020, where he focused on digital advertising strategies in the Dallas-Fort Worth Metroplex.
Education and Expertise
O'shaughnessy Hartley earned a Bachelor of Business Administration (BBA) in Marketing/Marketing Management from Texas State University, completing his studies from 2016 to 2020. His educational background provides a strong foundation for his expertise in digital marketing and campaign management.
Background in Promotions and Marketing
Hartley has a diverse background in promotions and marketing. He served as Promotions Team Leader at KTSW-FM 89.9 from 2017 to 2020, where he led promotional efforts in San Marcos, Texas. Additionally, he gained experience as a Marketing Intern at Emmis Communications for four months in 2019 and worked as an Assistant Manager at Hollister Co. from 2015 to 2019 in Houston, Texas.
Skills in Campaign Analysis and Reporting
In his roles, Hartley has developed skills in campaign analysis and reporting. He owns the creation of weekly reports for clients, detailing data-driven decisions and outlining variances between projected and actual results. He has also collaborated with creative teams to develop scripts for scalable content that converts for paid social media campaigns.