Jennifer Wulf
About Jennifer Wulf
Jennifer Wulf serves as the VP of Brand Strategy and Engagement at Mutual of Omaha, where she has worked since 2021. With over 15 years of experience in consumer insights and brand strategy, she has previously held positions at companies like IBM, Conagra Brands, AOL, and PayPal.
Current Role at Mutual of Omaha
Jennifer Wulf serves as the Vice President of Brand Strategy and Engagement at Mutual of Omaha, a position she has held since 2021. In this role, she focuses on building a digital-first brand ecosystem to enhance lead generation. Wulf played a key role in reimagining the iconic brand asset, Mutual of Omaha's Wild Kingdom, contributing to the company's brand strategy and engagement efforts.
Previous Experience at Mutual of Omaha
Prior to her current position, Wulf worked at Mutual of Omaha as the Vice President of Insights and Customer Segmentation from 2016 to 2021. During this five-year tenure, she focused on understanding consumer behavior and segmentation to inform business strategies. Her experience at Mutual of Omaha has contributed to her expertise in brand strategy.
Career Background in Market Research
Wulf has extensive experience in market research and consumer insights. She worked at IBM as a Survey Research Consultant from 2002 to 2004. Following that, she held positions at AOL as a Market Research Manager from 2004 to 2006 and at PayPal (eBay Inc.) as Senior Manager of Customer Satisfaction from 2007 to 2009. She also served as Director of Consumer Insights at Conagra Brands from 2014 to 2016 and as Manager of Consumer Insights from 2009 to 2014.
Education and Expertise
Jennifer Wulf holds a Master of Science in Survey Research and Methodology from the University of Nebraska-Lincoln, which she earned from 2000 to 2002. She also has a Bachelor of Arts in Psychology from the University of Virginia, completed from 1996 to 2000. Additionally, she is pursuing the LIMRA and LOMA Strategic Leadership Experience Program through Wharton Executive Education, which she will complete in 2024.
Professional Experience Summary
With over 15 years of experience, Jennifer Wulf has championed the voice of the consumer across various industries. Her career spans multiple roles in market research and consumer insights, providing her with a comprehensive understanding of brand strategy and consumer engagement. Wulf's diverse background equips her to effectively lead brand initiatives at Mutual of Omaha.