Keith Clark
About Keith Clark
Keith Clark serves as the Chief Marketing Officer at Mutual of Omaha, a position he has held since 2022. With extensive experience in marketing roles, he specializes in marketing ROI and creative messaging.
Work at Mutual of Omaha
Keith Clark has been serving as the Chief Marketing Officer at Mutual of Omaha since 2022. In this role, he focuses on aligning marketing strategies with business objectives to enhance marketing ROI. Prior to this position, he held the role of Senior Vice President of Marketing at Mutual of Omaha from 2016 to 2022, where he contributed to the company's marketing initiatives in the Greater Omaha Area.
Education and Expertise
Keith Clark earned a Bachelor of Arts in Political Economy from Albion College, where he studied from 1990 to 1994. He furthered his education at Northwestern University, obtaining a Master of Science in Integrated Marketing and Communications from 1996 to 1997. His expertise includes creative messaging, campaign analysis, and marketing ROI, which are essential for developing effective marketing strategies.
Background in Marketing
Keith Clark has a diverse background in marketing, having worked in various roles across multiple organizations. He began his career as a Management Trainee at DMB&B from 1994 to 1996. He then progressed through several positions at Lowe Campbell Ewald, including VP, Management Supervisor, and Managing Director, accumulating extensive experience in team management and campaign execution.
Previous Roles and Experience
Before joining Mutual of Omaha, Keith Clark held several significant positions. He worked at Lowe Campbell Ewald from 2000 to 2008 in various capacities, including SVP, Management Supervisor, and Managing Director. He also served as Customer Marketing Manager at Rodale from 1998 to 2000. His career reflects a strong commitment to driving marketing performance and collaboration within teams.
Industry Engagement
Keith Clark participated in a podcast titled 'Clicks 2 Bricks: The Podcast About Multi-location Marketing,' where he discussed life insurance marketing. This engagement highlights his active role in sharing insights and knowledge within the marketing industry.