Mary Palu
About Mary Palu
Mary Palu serves as the Director of Marketing Strategy at Mutual of Omaha, where she has worked since 2017. With over 20 years of experience in marketing and communications, she specializes in customer-centric strategies and insights.
Work at Mutual of Omaha
Mary Palu has served as the Director of Marketing Strategy at Mutual of Omaha since 2017. In this role, she has played a key part in enhancing customer-centric marketing approaches. Her responsibilities include developing and implementing marketing strategies that prioritize customer insights and segmentation. This focus has contributed to the overall marketing effectiveness of the organization in the Greater Omaha Area.
Education and Expertise
Mary Palu earned a Bachelor of Science degree in Family & Consumer Sciences from the University of Nebraska-Lincoln, where she studied from 1992 to 1997. Her educational background provides a foundation for her extensive career in marketing and communications, which spans over 20 years. She specializes in strategy and customer engagement, leveraging her academic knowledge in her professional roles.
Background
Before joining Mutual of Omaha, Mary Palu held various positions in the marketing and communications field. She worked as a Publicist at Paige Poulos Communications for 11 months in 2000 in the San Francisco Bay Area. Following this, she served as an Account Supervisor at Ketchum from 2000 to 2004. Additionally, she was the Executive Vice President of Connections Strategy at Bailey Lauerman from 2013 to 2017 in the Greater Omaha Area.
Achievements
Throughout her career, Mary Palu has developed and implemented marketing strategies that emphasize customer insights and segmentation. Her efforts at Mutual of Omaha have significantly contributed to the company's marketing initiatives. With over 20 years of experience, she has established herself as a leader in marketing strategy and customer engagement.