Rachel Ching
About Rachel Ching
Rachel Ching is the Lead Optimization Program Manager at Mutual of Omaha, where she has worked since 2016. She holds a Bachelor's degree in Business Administration/Marketing from the University of Nebraska at Omaha and has prior experience in catalog coordination and cost analysis.
Work at Mutual of Omaha
Rachel Ching has been employed at Mutual of Omaha since 2016, currently serving as the Lead Optimization Program Manager. In this role, she manages the disposition of customer leads to assess performance effectively. She develops and maintains tools that enhance marketing strategies, contributing to the overall efficiency of the marketing department. Prior to her current position, she worked as a Senior Marketing Specialist at Mutual of Omaha from 2012 to 2016, where she gained valuable experience in marketing operations.
Education and Expertise
Rachel Ching studied at the University of Nebraska at Omaha, where she earned a Bachelor’s degree in Business Administration with a focus on Marketing. Her educational background provides her with a solid foundation in business principles and marketing strategies, which she applies in her current role at Mutual of Omaha. This academic experience complements her professional expertise in lead optimization and marketing performance evaluation.
Background
Before joining Mutual of Omaha, Rachel Ching worked at Oriental Trading Company from 2004 to 2012. During her eight years there, she held the positions of Catalog Coordination Supervisor and Cost Analyst. This experience allowed her to develop skills in catalog management and cost analysis, which are beneficial in her current marketing optimization role.
Achievements
In her role as Lead Optimization Program Manager at Mutual of Omaha, Rachel Ching has successfully developed tools that enhance marketing strategies and evaluates the performance of both internal and external partners. Her contributions have played a significant role in improving the effectiveness of customer lead management and overall marketing performance within the organization.