Rachel Richardson
About Rachel Richardson
Rachel Richardson is an Email Marketing Program Manager at Mutual of Omaha, with a background in consumer economics and extensive experience in email marketing and data analysis. She has worked in various marketing roles, including positions at Southeastern Grocers and Omni Amelia Island Plantation Resort.
Current Role at Mutual of Omaha
Rachel Richardson serves as the Email Marketing Program Manager at Mutual of Omaha. She has held this position since 2021, contributing to the company's email marketing strategies and initiatives for three years. In her role, she utilizes her expertise in email marketing to enhance customer engagement and optimize campaign performance.
Previous Experience in Email Marketing
Prior to her current role, Rachel Richardson worked as an Email Marketing Specialist at Southeastern Grocers from 2019 to 2021. During her two-year tenure, she focused on developing and executing email marketing campaigns. She also held a position as a Senior Marketing Coordinator at Omni Amelia Island Plantation Resort for four months in 2019, where she contributed to marketing efforts in the hospitality sector.
Educational Background
Rachel Richardson attended The University of Georgia, where she earned a Bachelor’s Degree in Consumer Economics from 2013 to 2017. Her studies emphasized Applied Consumer Analytics, equipping her with valuable insights into consumer behavior and data analysis. She completed her high school education at Fernandina Beach High School from 2009 to 2013.
Skills and Certifications
Rachel Richardson possesses a range of skills relevant to her role in email marketing. She is proficient in SQL, Adobe, and Google Analytics, which are essential tools for data analysis and marketing performance tracking. Additionally, she is certified as a Salesforce Marketing Cloud Email Specialist, demonstrating her expertise in email marketing platforms and strategies.
Early Career Experience
Rachel began her career as a Sales Associate at Nordstrom in 2016, where she worked for three months in the Jacksonville, Florida area. She later transitioned to a marketing role at Omni Amelia Island Plantation Resort, serving as a Marketing Coordinator from 2018 to 2019. This early experience laid the foundation for her subsequent roles in marketing and email communications.