Ross Braterman
About Ross Braterman
Ross Braterman is a Manager of Strategic Marketing Analytics and Reporting at Mutual of Omaha, with a strong background in marketing effectiveness and analytics from his 13 years at Macy's. He holds an MBA from the University of Miami and a BA in Sociology from the University of Florida.
Current Role at Mutual of Omaha
Ross Braterman serves as the Manager of Strategic Marketing Analytics and Reporting at Mutual of Omaha. He has held this position since 2022, working in the New York Metropolitan Area. In this role, he focuses on analyzing marketing data to inform strategic decisions and improve overall marketing effectiveness.
Previous Experience at Macy's
Prior to his current role, Ross Braterman worked at Macy's for 13 years, from 2004 to 2017. His positions included Director of Marketing Effectiveness, Manager of Gross Margin Planning, Manager of Expense Planning/Accounts Payable, and Manager of Loss Prevention. Throughout his tenure, he developed process improvements aimed at enhancing efficiencies and driving profit growth.
Training and Early Career at Oppenheimer & Co. Inc.
Ross Braterman began his career at Oppenheimer & Co. Inc. in the Registered Representative Training Program, where he worked for one year from 1995 to 1996. This early experience contributed to his foundational knowledge in finance and marketing.
Educational Background
Ross Braterman holds a Bachelor of Arts in Sociology with a concentration in Business from the University of Florida. He also earned a Master of Business Administration (MBA) with a focus on Finance and International Business from the University of Miami. His educational background supports his expertise in strategic marketing analytics.
Expertise in Customer Analytics
In his previous roles, Ross Braterman drove customer analytics by deriving actionable insights from a database of 22 million customers, including over 16 million loyalty members. He collaborated with cross-functional teams in finance, marketing, planning, and merchandising to understand key factors impacting business strategies.