Virinchi Kowluru
About Virinchi Kowluru
Virinchi Kowluru is a Senior Associate in Marketing Analytics at Mutual of Omaha, where he has worked since 2021. He has a background in data analysis and holds degrees in Electrical and Electronics Engineering and Business Analytics.
Work at Mutual of Omaha
Virinchi Kowluru currently serves as a Senior Associate in Marketing Analytics at Mutual of Omaha. He has been in this role since 2021, contributing to the company's marketing strategies through data-driven insights. Prior to this position, he worked as an Associate in Marketing Analytics at the same organization from 2020 to 2021. His experience at Mutual of Omaha highlights his expertise in analyzing marketing data to enhance business performance.
Previous Experience in Marketing Analytics
Before joining Mutual of Omaha, Virinchi Kowluru held several positions in the field of marketing analytics. He worked at Circa Interactive as a Data Analyst for 9 months in 2019, where he focused on data analysis to support marketing campaigns. Following this, he joined Merkle as a Senior Associate II in Media Analytics from 2019 to 2020, further developing his skills in media performance analysis. Additionally, he worked at Tata Consultancy Services as a Data Analyst from 2016 to 2017, gaining foundational experience in data analytics.
Education and Expertise
Virinchi Kowluru earned a Bachelor's degree in Electrical and Electronics Engineering from Gandhi Institute of Technology & Management (GITAM) University in Visakhapatnam, where he studied from 2011 to 2015. He furthered his education by obtaining a Master of Science in Business Analytics & Project Management from the University of Connecticut School of Business, completing the program from 2017 to 2018. His educational background provides a strong foundation for his analytical skills in marketing.
Career Timeline
Virinchi Kowluru's career in analytics spans several years and various roles. He began his professional journey at Tata Consultancy Services in 2016, transitioning to Circa Interactive in 2019. After a brief tenure there, he moved to Merkle, where he worked until 2020. Following his time at Merkle, he joined Mutual of Omaha, first as an Associate and then as a Senior Associate in Marketing Analytics. His career reflects a progressive trajectory in the analytics domain.