Vincenzo Balistreri
About Vincenzo Balistreri
Vincenzo Balistreri is a Growth Marketing Manager with extensive experience in demand generation and account-based marketing. He has held key roles at various companies, including Mux, Particle, and UserVoice, where he significantly contributed to marketing strategies and pipeline goals.
Current Role at Mux
Vincenzo Balistreri serves as the Growth Marketing Manager at Mux since 2022. In this role, he is responsible for driving marketing strategies that support the company's growth objectives. He balances developer-led initiatives with contract-level prospecting, focusing on deep pipeline success metrics. His efforts contribute significantly to Mux's marketing goals.
Previous Experience in Demand Generation
Before joining Mux, Balistreri held several positions in demand generation. He worked at UserVoice as a Demand Generation Specialist and later as a Demand Generation Manager. He also served as Senior Demand Generation Marketing Manager at Particle and Senior Manager of Demand Generation at Concord. His roles involved leading account-based marketing efforts and optimizing marketing strategies to enhance pipeline performance.
Education and Creative Writing Studies
Vincenzo Balistreri has a background in creative writing. He studied at Cardinal Stritch University, where he earned a Bachelor's degree in Creative Writing from 2008 to 2011. He also attended Santa Fe University of Art and Design for one year in 2007-2008. Additionally, he studied at the Independent Publishing Resource Center, achieving a Poetry Certificate in 2019. Currently, he is studying Creative Writing at Portland Community College.
Key Contributions to Marketing Strategies
During his tenure at Mux, Balistreri led the launch of account-based marketing efforts across 3,500+ accounts in four verticals. This initiative significantly contributed to over 50% of Mux's quarterly pipeline goals. He also implemented Single Keyword Ad Groups (SKAGs) to optimize paid search, achieving a 25% reduction in cost per lead. His work in developing and optimizing a nurture program resulted in increased open rates and doubled click-through rates.
Early Career and Other Roles
Vincenzo Balistreri's early career included various marketing and community management roles. He worked as a Community Manager and Director of Marketing at PucaTrade, Inc., and as a Culture Strategist at The Good Jobs. He also served as Head of Demand Generation at Glisser. These positions helped him build a solid foundation in marketing and demand generation strategies.