Marinela Cojocaru
About Marinela Cojocaru
Marinela Cojocaru is a Digital Marketing Manager and Global SEO Lead currently working at Muzz in London. She has extensive experience in marketing roles across various companies and holds a Master's degree in Marketing from Birkbeck, University of London.
Current Role at Muzz
Marinela Cojocaru serves as the Digital Marketing Manager and Global SEO Lead at Muzz since 2023. In this role, she focuses on enhancing the company's digital marketing strategies and optimizing search engine performance. Her responsibilities include implementing integrated marketing campaigns that align with Muzz's business objectives. She utilizes her expertise in SEO to improve online visibility and drive traffic to the company's platforms.
Previous Experience at Synetec
Prior to her current position, Marinela worked at Synetec as the Head of Marketing & Growth for six months in 2022 to 2023. During her tenure, she was responsible for developing and executing marketing strategies aimed at driving growth and increasing brand awareness. Her role involved collaborating with various teams to ensure alignment with overall business goals.
Experience at The ITAM Review
Marinela held two positions at The ITAM Review, first as the Digital Marketing Manager from 2019 to 2020 and then as the Head of Marketing from 2020 to 2022. In these roles, she developed and managed marketing initiatives that enhanced the organization's online presence and engagement. Her work included overseeing digital marketing campaigns and optimizing performance metrics.
Educational Background
Marinela Cojocaru studied at Universitatea „Alexandru Ioan Cuza” din Iași, where she earned a degree in Social Communications and Public Relations from 2004 to 2008. She furthered her education at Birkbeck, University of London, obtaining an MSc in Marketing from 2016 to 2018. Her academic background provides a solid foundation for her career in digital marketing and communications.
Skills and Expertise
Marinela possesses strong skills in implementing cost-effective integrated marketing campaigns that deliver measurable results. She is proficient in analyzing, optimizing, and reporting on marketing campaign results. Her expertise includes developing multi-channel B2B marketing strategies encompassing email marketing, social media, PPC, and SEO. Additionally, she has experience collaborating with stakeholders to create compelling value propositions.