Yi Hsuan Lin
About Yi Hsuan Lin
Yi Hsuan Lin is a Product Designer based in London, England, with a background in UX/UI design and fashion management. She has worked for companies such as Muzz and Digital Influx, contributing to user engagement and feature improvements through research and design.
Work at Muzz
Yi Hsuan Lin has been working at Muzz, formerly known as muzmatch, as a Product Designer since 2022. In this role, she focuses on enhancing user experience through design improvements. Her contributions include initiating selfie verification enhancements in onboarding processes, which aim to reduce female churn rates in six Muslim-conservative countries. Additionally, she has played a significant role in improving the Speed Dating feature, benefiting over 12,000 users in the UK and US.
Education and Expertise
Yi Hsuan Lin has a diverse educational background in design and business. She studied UX/UI Design at Memorisely for five months in 2022. Prior to that, she earned a Master of Science in Applied Psychology in Fashion from the London College of Fashion, University of the Arts London, from 2020 to 2021. She also holds a Graduate Diploma in Fashion Management from the same institution, completed in 2020. Her undergraduate studies include a Bachelor of Business Administration in Marketing from Feng Chia University, which she completed from 2014 to 2018.
Previous Work Experience
Before joining Muzz, Yi Hsuan Lin gained experience in various roles. She worked as a UX Designer at Digital Influx for three months in 2022 and previously held a UX Design Intern position at the same company for two months. In 2021, she worked as a Holiday Stylist at AllSaints for one month. Additionally, she completed a Marketing Internship at Iris Inc. in 2020 for two months. These roles contributed to her skill set in user experience and design.
Achievements in Product Design
In her role as a Product Designer, Yi Hsuan Lin has achieved notable results. She increased premium user engagement with the search filter by 40% through user research and new UI design. Furthermore, she designed feedback widgets within the app that gathered over 9,000 responses, which informed improvements to the Speed Dating feature. She also developed upsell cards for Speed Dating events, generating over £6,000 in revenue by tailoring them to different user engagement levels.