Andrew Gourlay
About Andrew Gourlay
Andrew Gourlay is a Senior CRO Executive at MVF in London, where he has worked since 2021. He has a background in product design and innovation, with previous roles at Ted Baker and Italdesign, and has contributed to significant testing programs that enhanced revenue.
Work at MVF
Andrew Gourlay has been employed at MVF as a Senior CRO Executive since 2021. MVF is recognized as the 1st in the Sunday Times Best Companies to Work For. In this role, he focuses on conversion rate optimization strategies to enhance user experience and drive revenue growth. His responsibilities include managing the internal testing roadmap and collaborating with various teams to implement effective testing strategies.
Previous Experience
Prior to his current role, Andrew worked at Ted Baker as a CRO Executive from 2018 to 2021. His experience also includes a position as a Lifeguard & Sports Attendant at ESMS from 2015 to 2018. Additionally, he completed internships at Cramasie and the UK Astronomy Technology Centre in 2013, and at Italdesign in 2017, where he gained valuable insights into different industries.
Education and Expertise
Andrew studied at the University of Strathclyde, where he earned a BSc (Hons) in Product Design & Innovation from 2014 to 2018. His educational background provides a strong foundation for his work in conversion rate optimization, where he applies design principles and analytical skills to improve user engagement and business outcomes.
Achievements in CRO
In his role as a Senior CRO Executive, Andrew contributed to a significant end-to-end A/B and MVT testing program that drove incremental revenue for the fiscal year 2019. He is responsible for conducting qualitative analysis of on-site user behavior and creating insights reports. He also performed quantitative analysis of test performances using Adobe Analytics and generated design mock-ups for A/B tests.
Certifications and Skills
Andrew has obtained the Optimizely Experimentation Evangelist Level 1 certification and SessionCam User Accreditation. His expertise includes using tools like SessionCam for user behavior analysis and Adobe Analytics for performance evaluation. He collaborates with digital designers and front-end developers to implement A/B tests effectively.