Arjan Nieuwbeerta
About Arjan Nieuwbeerta
Arjan Nieuwbeerta serves as the Marketing Operations & Partnerships Growth Lead at MVF and has extensive experience in marketing roles, including positions at Appwiki and Allfree BV. He holds a Master's degree in Marketing from the University of Groningen and specializes in Google Ads, SEO, and B2B software solutions.
Current Role at MVF
Arjan Nieuwbeerta serves as the Marketing Operations & Partnerships Growth Lead at MVF, a company recognized as the 1st in the Sunday Times Best Companies to Work For. He has held this position since 2020 and is based in Groningen, Netherlands. In this role, he focuses on driving marketing operations and fostering partnerships to enhance growth strategies.
Experience at Appwiki
At Appwiki, Arjan Nieuwbeerta has multiple roles. He has been a Software Consultant since 2019, assisting small and medium-sized enterprises (SMEs) in efficiently finding suitable software solutions. Additionally, he has served as the Lead Marketing and Partner Growth since 2020, where he provides insights to partners to help them grow their platforms.
Previous Work Experience
Arjan has a diverse background in marketing roles. He worked as a Marketing Manager at Appwiki from 2016 to 2020. Prior to that, he was the Head of the SEA Department at Allfree BV from 2013 to 2015 and at Bonobos Marketing from 2010 to 2013. He also gained experience as an Online Marketeer at Brandfield from 2015 to 2016 and as an Online Marketing professional at Stichting IBISS Foundation from 2012 to 2017.
Educational Background
Arjan Nieuwbeerta studied at Hanzehogeschool Groningen, where he earned a degree in Commercial Economics from 2000 to 2005. He furthered his education at the University of Groningen, achieving a Master of Science in Marketing from 2005 to 2009. This educational foundation supports his expertise in marketing and business operations.
Expertise in Marketing and Technology
Arjan possesses expertise in various areas including Google Ads, SEO, conversion optimization, and marketing automation. He specializes in the B2B software landscape and advises SMEs on automation strategies. His work involves creating shortlists of suitable tools to streamline the software selection process for businesses.