Caitlin Hathaway
About Caitlin Hathaway
Caitlin Hathaway is an Audience Development Strategist at MVF in London, England, where she has worked since 2023. She has a background in SEO and content strategy, with experience in various roles across multiple companies and a degree in Business Management and Marketing from Nottingham Trent University.
Work at MVF
Caitlin Hathaway has been serving as an Audience Development Strategist at MVF since 2023. In this role, she focuses on developing strategies to engage and grow audiences effectively. Prior to her current position, she worked as an SEO Manager at MVF from 2022 to 2023. Her experience at MVF has contributed to her expertise in audience engagement and digital marketing.
Education and Expertise
Caitlin Hathaway earned a Bachelor’s Degree in Business Management and Marketing from Nottingham Trent University, where she studied from 2016 to 2019. Additionally, she completed her GCSE and A-Level education at Lady Elizabeth School in Spain from 2004 to 2016. Her educational background provides a solid foundation for her career in audience development and SEO.
Professional Background
Caitlin Hathaway has a diverse professional background, having worked in various roles across different organizations. She began her career as a Corporate Foreign Exchange Intern at Infinity International Limited in 2015. She then transitioned to roles such as Sales Development Representative at Botify and SEO Specialist at StudioHawk and Cloudsmith. Her experience spans in-house, agency, and software tools environments, enhancing her versatility in the field.
SEO and Content Strategy Focus
Caitlin Hathaway possesses a strong focus on data and automation within her content strategy and technical SEO work. She is passionate about integrating AI into SEO practices, reflecting her commitment to staying at the forefront of digital marketing trends. This focus allows her to develop innovative strategies that enhance audience engagement and drive results.
Previous Roles and Experience
Before her current role at MVF, Caitlin Hathaway held several positions that contributed to her expertise in SEO and audience development. She worked as an SEO Specialist at both Cloudsmith and StudioHawk, and as an SEO Manager at MVF. Additionally, she has experience as a Residential Assistant at Estrella Lodge CB, which provided her with valuable interpersonal skills. Her varied roles have equipped her with a comprehensive understanding of the digital marketing landscape.