Cedric Yarish Ferland
About Cedric Yarish Ferland
Cedric Yarish Ferland is a Digital Innovation Manager at MVF, where he has worked since 2018. He has extensive experience in performance marketing and has successfully scaled advertising efforts significantly across various channels.
Current Role as Digital Innovation Manager
Cedric Yarish Ferland serves as the Digital Innovation Manager at MVF, a company recognized as the 2nd in the Sunday Times Best Companies to Work For. He has held this position since 2018, overseeing digital marketing strategies and innovations in London, United Kingdom. His role involves leveraging technology to enhance marketing performance and drive business growth.
Previous Experience at MVF
Prior to his current role, Cedric worked at MVF as a Senior Performance Marketer from 2017 to 2018 and as a Performance Marketer Executive from 2016 to 2017. During his time at MVF, he successfully scaled the company's B2C and B2B native ads by 20 times, demonstrating significant expertise in expanding advertising reach and effectiveness.
Educational Background
Cedric earned a Bachelor's Degree in English Cultural Studies from McGill University, where he studied from 2011 to 2015. His education provided a foundation in critical thinking and communication skills, which he has applied throughout his marketing career. He also completed his High School Diploma at De la Salle Oaklands from 2007 to 2011.
Marketing Expertise and Achievements
Cedric has managed over £10 million in advertising spend across various channels, focusing on lead generation and e-commerce. He has acquired over 2.5 million leads across more than 40 countries, showcasing a global impact in marketing efforts. His specialization in Native Advertising includes experience with Content Discovery Networks such as Taboola, Outbrain, and Yahoo Gemini.
Early Career and Roles
Cedric's early career included various roles in marketing and media. He worked as a Marketing Specialist at VOIX Audio for three months in 2016 and as a Marketing Executive at Mbryonic for seven months from 2015 to 2016. Additionally, he held positions at McGill University as a Lead Editor for a MOOC and as a Senior Video Producer, contributing to projects that enhanced educational outreach.